The goal is to bring your creative vision to life – but at the end of the day, we can’t forget it’s all about your customers and clients.
Who are you trying to attract? How can we set you apart from your competition? Do you actually need a complete redesign from the ground up, or just a small facelift?
Logo and branding work is about strategy. For every project, whether you’re just starting out or have been in business for years, my job is to diagnose and solve. Together we will work as a team to understand your competition, find what makes you unique, and create a logo or branding suite that represents you and attracts your desired audience.
Every project starts with an initial phone call to outline the project milestones and make sure we’re on the same page. Project starts once the contract has been signed and deposit paid.
Time for us to get to know each other! I want to learn the most I can about your business to best serve you. This happens through a detailed questionnaire and then a mood boarding phase to determine art direction.
I’m working hard behind the scenes concepting, sketching and designing based on the information gathered. I spend a lot of time making sure I’m exploring the best options possible.
Once I’ve landed on the best concepts to show you, you’ll receive a presentation to showcase each logo option in not just your standard black and white, but also mocked up in real-life scenarios so you can visualize it in the real world.
Depending on your package (or if there is a need), we’ll go through the revision rounds necessary to make sure you’re absolutely happy with your chosen product.
At the end of the project, you will receive a zip folder containing all the necessary logo variations and file formats you’ll need in the future. I will also send you off with a multi-page style guide + any other assets included in your package.
Frequently Asked Questions
With every custom branding project, you will receive a brand style guide that educates you on which file types, color modes, and logo variations are best to use in different scenarios—that way, your branding remains consistent—and thus, effective—when our job is done!
Absolutely. Your brand is more than just your logo and it’s important I set you up for success. You’ll get multiple variations of your logo for all different situations and spaces, a set color palette and chosen fonts to use in your brand materials, and instructions how to use everything.
I don’t take on projects that just involve a brand new logo without the discovery and exploration phases for your business. There’s so much valuable information received during these steps that will ultimately influence the final design direction for your logo.
However, for those that would rather work off an existing logo, we can come up with a solution to refine and still produce a style guide. Please fill out a project inquiry form and we can figure out the best solution for you.
Custom brand identity packages start at the $1,800 mark for the detailed process above, multiple concepts presented, (2) revision rounds and the following deliverables: style guide, several logo variations for difference spaces and colors, social media icons, and all file types needed for future use.
Filling out a project inquiry form is the best way for me to analyze your best and suggest the best solution for you and give you a more accurate estimate.
If you’re not trying to re-invent the wheel, that’s okay! We can put together something custom for you.
Please fill out a project inquiry form and we can discuss your project, goals and what package is best suited for your needs.
Yes! Larger projects are split up into several payments over several weeks to make sure we stay on task, hit our milestones and make it easier for you to complete payment. Small project are either paid up front in full, or split into two payments.
50% is always due to kick-of a project, followed by a 25% payment mid-way and a final 25% payment to receive your files. A structured payment plan and schedule will be created once a project has been approved.
Oh yes, I offer various marketing materials and printed/digital goods to supplement your new identity and round out your brand.
Learn more about what graphic design services I offer. Discounts can be available for bundling multiple items at once.
Absolutely. Depending on your logo package and website package, discounts are available if bundling and investing in both services.
Check out my website design offerings
Bottom line, if you’re passionate about your business, chances are I will be too. I’m most passionate about projects in the service, tourism, food/drink, art/design industries but I enjoy the variety and learning about new things. So try me, let’s talk!
Listen, this is the absolute last thing I want to happen when we work together.
I have created a tried and tested process that ensures we are both on the same page throughout the entire project. No bad surprises, no getting off track to what is already signed off on. The deliverables you receive at the end will align with your vision and your customer base that we’ve already established at the beginning.
See above for what to expect when working together.
All this to say, if you’re still unhappy with the final outcome after our allotted rounds of revisions and research that has gone into your project, I will make sure to remedy whatever issues we are having. Extra hours can be added on if changes are outside our intended scope.
Complete logo + identity projects are typically completed within a 4-5 week timeframe, depending on communication and deliverables included. For logo refining, that timeline can look a lot shorter. For projects that involve other graphic design or website tasks, that can look longer.
If you have a project in mind, click on “Let’s Get Started” below to fill out the project inquiry form.
I’ll review your inquiry and get back to you as soon as I can to schedule a quick kick-off call! From there, we can get to know each other, your business and goals and I’ll give you my recommendations on how we should tackle your project.
If you’re unsure how to fill out the project inquiry form or simply have questions, shoot me an email at firstname.lastname@example.org