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Mountain Sage Coffee

Mountain Sage is known as the coffee and gift shop in the garden, where people can grab a delicious coffee and quiche, but also shop for plants, flowers and local, handmade goods. Guests come from all over to visit Yosemite National Park, often stopping in the quaint town of Groveland for a quick coffee or lunch before the final hour drive into the park. This project is part of my Rebranding a California Town series This coffee brand redesign was inspired by spending 5 months in a small town, relying heavily on this coffee shop in Groveland, California for wi-fi and lavender coffee. This new identity captures the free spirit of the shop with a blend of natural colors and geometric, simple illustrations.

The Challenge & Solution

Being a staple in a little community that relies on being located in the high-traffic highway leading to Yosemite National Park, it is important to build brand recgonition and a strong identity around Mountain Sage.  for incoming travelers on their way to Yosemite, Mountain Sage deserved a strong, recgonizable identity and build

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