Paradigm Interior Design

Paradigm reached out to me for a fresh new identity for their Interior Design business. Located in Boulder, Colorado, it was important for them to distinguish themselves amonst the Boulder and Denver design community. Paradigm has an electic style, mixing chic and traditional together. The goal was to create a minimal logo that could capture this. The result is a logomark that infuses patternwork often found in their spaces with a blend of serif and sans serif to play on the eclectic style. Other deliverables included an entire stationary suite, a services guide for new clients to download as well as a brand new, robust website built with WordPress.