Art Direction
Logo Design
Website Design

Spark Interiors

Spark Interiors is an interior design group located in Boulder, CO but serving Vail & surround communities as well. Spark had an outdated website and identity that needed a refresh to reflect their new target audience.

The Challenge & Solution

The logo & new identity needed to reflect Spark’s bold but modern personality. The result is a customized logotype with a subtle ‘spark’, or what we deem a spark, motif built inside. At small spaces, we can eliminate ‘Interiors’, and have the SPARK live on its own. For the website, Spark & team had an outdated look, on top of a website they were unable to manage or edit on their own. Without wanting to sacrifice customization and function capabilities for a growing company, we opted for a WordPress + page builder combination. This allows Spark & Team to easily build new pages off a number of templates already created, along with the ease of adding blog posts.
This mood board set the pace for design direction. Clean lines, bold typography and minimal logomarks were kept as the driving direction in logo exploration. We wanted Citrus Homes to have that SoCal flair, but without the palm trees and bright colors often reflected in service-based businesses in the area. We needed to stand out from the sea of other builders by also representing Citrus Homes as not just a high-end build company, but a company that also offers design consulting and services.

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